We began in 1949. The jackpot was enormous.

It was Sunday, 8 May 1949. 18 lucky winners received DKK 3,916 each for twelve correct bets from Dansk Tipstjeneste, which was our name back then. That was a lot of money. For DKK 3,916 you could take an entire family of seven adults and fifteen children, including the neighbour's cross-eyed daughter to Tivoli.

On top of that you could afford to carry on the celebrations with cake and coffee. So much cake that the youngest could probably throw up cream cakes into - and outside of - the 'balloon' swings.

There was also enough money for everyone to be driven home in a taxi and to open a proper child savings account. Oh yes, those were the days ...

Our group.

Games, lotteries and betting. This is how we make our money. However, since we operate on different markets we do this in different companies.

Danske Licens Spil operates the sports betting games, online poker, online casino and the so-called games. They have a licence to operate exactly these games, as do several other providers on the competitive gaming market.

Danske Lotteri Spil operates the lotteries (including Lotto), Bingo, the Quick scratch tickets and Dantoto, which is a horse betting game. This is also the source of the Lottery funds.

Elite Gaming operates the activities associated with the slot machines. Elite Gaming became part of the Danske Spil group on 1 October 2012 and accounts for approx. 30 % of the market for jackpot slot machines.

CEGO stands for Casual Entertainment Gaming Online. On 30 June 2014, Danske Spil acquired 60 % of the shares in the company that operates the site komogvind.dk, which distributes free games to the Danes, and the site spilnu.dk, which is licenced for online casino.

On 30 June 2015, Danske Spil acquired 60 % of the shares in Swush.com. The company develops software to fantasy games.

Danske Lotteri Spil.

More than one million Danes play Lotto every week. And even more when the jackpot is really big. Lotto represents the dream of the huge jackpot for Danes, the dream that can fundamentally change a person's finances - which happens for an average of two players per week.

Besides Lotto, Danske Lotteri Spil also offers Wednesday's Lotto, Joker, Eurojackpot, Keno, Quick, Bingo and Dantoto. All profits go to good causes so that thousands of scouts, voluntary club leaders, musicians, outdoor enthusiasts, students and an inconceivable number of other people can benefit from the lottery funds every year.

Just like Elite gaming (slot machines) and Danske Licens Spil, Danske Lotteri Spil is a subsidiary of Danske Spil A/S and thus a part of the Danske Spil group. Danske Lotteri Spil and Danske Licens Spil are a product of the new gaming law which became effective on 1 January 2012 and which gives Danske Lotteri the monopoly on certain games and lotteries, but which also ensures competition on equal terms for sports gaming, online poker and online casino.

Eighty percent of Danske Spil group is owned by the state, while the National Olympic Committee and Sports Federation of Denmark - DIF and the Danske Gymnastik- og Idrætsforeninger - DGI, each own ten percent.

Danske Licens Spil.

"There is so much women don't understand" is Oddset's well-known slogan which has been linked to sports, excitement and gaming for years. It is one of the strongest brands in Denmark. This is proved by a multitude of commercials and advertisements that Danes, both men and women, rate as the best every time.

Danske Licens Spil was established in 2010 and offers Poker, Casino, Oddset, Tips and Zezam. The company is a subsidiary of Danske Spil A/S and similar to Danske Lotteri Spil, is a product of the new gaming legislation which came into effect on 1 January 2012.

Danske Licens Spil applied for and obtained a license to offer sports gaming, online poker and online casino on the Danish gaming market. Among other things, this ensures that Danish taxes and levies are paid on gaming earnings and that the games are controlled by the Danish Gambling Authority, an organisation under SKAT (Danish tax authorities). Consequently, the Danish Gaming Authority supervises the security of the games, distribution of jackpots as well as the calculation of the government tax.

Eighty percent of Danske Spil group is owned by the state, while the National Olympic Committee and Sports Federation of Denmark - DIF and the Danske Gymnastik- og Idrætsforeninger - DGI, each own ten percent.

Elite Gaming.

Since 1 October 2012, Elite Gaming has been part of the Danske Spil group. The company is Denmark's biggest provider of jackpot slot machines and has approx. 30 percent of the market. You can find slot machines from Elite Gaming in amusement arcades, restaurants and in the concept shops, Pitten and Pitstop.

Since 1984, the legal maximum bet per machine on a physical slot machine has been DKK 0.50 while the maximum prize per game has been DKK 300.

On 1 October 2012, Danske Spil acquired Erhvervsinvest's shareholding of 50.1 percent in Elite Gaming. After the transaction, Danske Spil thus gained 100 percent ownership and went from joint to sole control of the company. Elite Gaming was created through a merger between Elite Gaming and Danske Automat Spil in 2011.

Danske Lotteri Spil and Danske Licens Spil are subsidiaries of Danske Spil A/S and are thus part of the Danske Spil group, which is 80 percent state-owned while the National Olympic Committee and Sports Federation of Denmark - DIF and the Danske Gymnastik- og Idrætsforeninger - DGI, each own ten percent.

CEGO.

On 30 June 2014, Danske Spil purchased 60 % of the Aalborg based company CEGO ApS.

CEGO stands for Casual Entertainment Gaming Online and is a small family-owned business, which has grown to more than 70 employees in the last two decades. The company owns successful sites such as komogvind.dk, which distributes free games to the Danes, and the site spilnu.dk, which is licenced for casino games.

GEGO develops its own games, and with this acquisition, Danske Spil therefore gains access to unique games and a strong innovative power, which can be used in the development of new games and game concepts.

Since 1949, we have returned money to society in the form of lottery funds.

The money helps scouts, voluntary association managers, musicians, animal lovers, outdoor enthusiasts, schoolchildren and many, many others. Last year this amounted to DKK 3.3 million every day.

From 1 January 2012, the lottery funds are made up of the profits from Danske Lotteri Spil and a fixed dividend from Det Danske Klasselotteri.

Previously, the lottery funds also included the profits made by Danske Spil on Oddset, Tips and Zezam – gambling games that are presently administered by Danske Licens Spil, and which are subject to competition.

Today, the money is distributed among the ministries, which send it on to thousands of good causes: Recipients as varied as sports kindergartens, the Danish Foundation for the Blind, Friends of the Hedgehog and SOS Children's Villages have received support.

Gross gambling revenue.

Gross gambling revenue is our gambling revenue less prizes. This designation is almost always used in the gambling industry as turnover is not comparable for the games, the reason being that in many games the same money is played many times since the repayment percentage is high.

In 2014, gross gambling revenue increased by DKK 4 million compared to the previous year. It was primarily Oddset and Eurojackpot which were prosperous. The figures also reflect the acquisition by Danske Spil of 60 % of the shares in CEGO. This took place on 30 June 2014.

Lotto and Quick saw a decrease in gross gambling revenue compared to the previous year.

Important events in the last five years include the partial liberalisation of the Danish gambling market, which exposed sports gaming and online poker and casino to competition. This became effective on 1 January 2012. On the very same day, we launched online poker and casino. 2012 was also the year where Eurojackpot was launched.

Responsibility. And transparency.

Danske Spil regularly initiates a number of CSR measures. These are important and well-considered initiatives to ensure that we remain the leading and responsible provider of good gambling experiences to the delight of the players and for the benefit of society. This is what Danske Spil was made for.

In our CSR report and on this site, we describe a number of difficult dilemmas associated with our business and responsible gambling. The goal is to kill off some of the gambling-related myths and at the same time create an even clearer picture of our CSR activities. The goal is also to create an informed foundation for an open and balanced discussion on how to make a joint effort to best ensure an entertaining, proper and responsible gambling market.

And we will be happy to lead the way. Not just because we are state-owned and not just because we still take our commitment to the UN Global Compact very seriously. But also because we want to. We will continue to make a targeted effort to integrate CRS in the day-to-day operations and activities of the group.

H. C. Madsen
CEO